An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing"
An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing". Check it out, it's free!
After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.
This course will lead you through:
Understanding the Marketplace and Customer
Create a value-driven marketing strategy
Construct a marketing program
Engage customers and create relationships
Receive value back from the customer
Future outlook and social media marketing
Case Studies
Music by bensound
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