This Course is very important for Entrepreneurs and Students who are interested in Marketing and learning business trends. This course will give you a precise introduction to analyzing customer behavior using web analytics. Moreover, this course will teach you what actually Web Analytics is and how we can use these analytics for our actual business. What kind of data we actually get through web analytics? The next section will give you insights about the usage of data you got through web analytics and converting them into actual business needs. In the last section of this course, we will learn how you can find business trends based on your location and specific time using modern tools like google trends.